Any topic you choose Essay Example | Topics and Well Written Essays - 500 words

Any topic you choose - Essay Example The internet is therefore effectively closing the gap between the buyer and the seller by eliminating the intermediaries or the middlemen. Almost every type of product or service is now available on the net. Be it the airlines, travel industry, books, groceries, toiletries, tax consultants, news media, health care services etc. they are all available on the net, allowing the user to compare different offers and select the best one without actually going to the market place. The term1 "e-business" was coined by Lou Gerstner, CEO of IBM. Today leading online stores and companies have moved beyond the 'one-size-fits-all' approach to 'customization' and internet relationship. Amazon.com, the online book store seems to have adopted this approach quite well in an endeavor to reach out to the book lovers from all over the world. Amazon.com aspires to be2 'earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Having started its journey since July 1995, the company has earned a distinct identity for itself in online retailing. Since the reach of internet knows no boundaries, it helped amazon.com in diversifying its range of offerings, which further helped in strengthening its image internationally.